01Daily02Studio03Road04Terrain05Water06Court07Portrait
IKU campaign

Autumn 2026 · Entre Horas

Entre
Horas

بين الساعات

IKU is built for the hours in between — the drive, the studio, the majlis, the water. Full coverage that holds its place, so you keep moving.

Riyadh · Dubai · Doha — October 2026

4-WAY STRETCHFLATLOCK SEAMUPF 50+CHLORINE RESISTANTREFLECTIVE DETAILFULL COVERAGE

The brand

IKU, between one thing
and another.

IKU makes one wardrobe for the hours you actually live: the early run, the studio, the school gate, the drive, the water. Full coverage is not a compromise here — it is the design brief. Every IKU set keeps its shape, its hem and its coverage from morning to night, so you change your plans, not your clothes.

07Categories
10Looks each
4-wayStretch jersey
IKU look
01

Everyday

كل يوم

4-way stretchRib knitHip cover

IKU Everyday is the set you reach for without thinking: soft rib knit, a hem that stays over the hip, pockets that hold a phone and a key. Made for the school run, the cafe, the desk and the drive home.

Ribbed knit sets · Hip-covering hems · Concealed pockets

IKU look
IKU / 01.1
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IKU / 01.2
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IKU / 01.3
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IKU / 01.5
02

Studio

الاستوديو

FlatlockSeamlessThumbholes

The studio set is where IKU started. Flatlock seams, four-way stretch, and a hem that stays where you put it through a full session. Quiet fabric, honest construction.

Seamless knits · Thumbhole cuffs · Articulated knees

IKU look
IKU / 02.1
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IKU / 02.2
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IKU / 02.3
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IKU / 02.4
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IKU / 02.5
03

Road

الطريق

ReflectiveHalf-zipLightweight

Built for early starts. Light jersey, reflective detail at the sleeve, coverage that holds its place when you run in the dark or in the heat.

Reflective piping · Half-zip collars · Weightless jersey

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IKU / 03.1
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IKU / 03.2
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IKU / 03.3
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IKU / 03.5
04

Terrain

البرية

Wind-resistantReinforcedPackable

For the desert road and the mountain pass. Shells that breathe, trousers that move with you, coverage that does not flap in the wind.

Storm flaps · Reinforced knees · Drawcord hems

IKU look
IKU / 04.1
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IKU / 04.2
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IKU / 04.3
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IKU / 04.4
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IKU / 04.5
05

Water

الماء

UPF 50+Chlorine-safeOpaque wet

Full coverage that behaves in water: chlorine-resistant, opaque when wet, cut to swim rather than to pose.

Swim hijab · Side-zip tunic · Ankle leggings

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IKU / 05.1
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IKU / 05.2
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IKU / 05.3
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06

Court

الملعب

Stretch woven4-wayCourt grip

Padel at dusk, tennis at noon. Sleeves at the wrist, hem in place, fabric that lets you turn through the shot.

Stand collars · Skirt-over-legging · Grip-friendly cuffs

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IKU / 06.1
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IKU / 06.2
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IKU / 06.3
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07

Portrait

البورتريه

MatteSculptedTonal stitch

The pieces IKU photographs as well as it wears: sculpted seams, tonal stitching, a matte finish that reads clean on camera.

Tonal topstitch · Sculpted seams · Matte finish

IKU look
IKU / 07.1
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IKU / 07.2
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IKU / 07.5

Close up

The construction

IKU fabric detail
Flatlock seam · hip-cover hem
IKU fabric detail
Thumbhole cuff · reflective strip

Campaign

The catalogue spread

IKU look
IKU look
IKU look
IKU look

Fit · Coverage · Care

Built for full coverage

PieceConstructionFabricCare
Sport hijabClose-fit hood, neck and ear coverage, inner grip bandLightweight jersey, 4-way stretchCold wash, air dry
Longline topHip-covering hem, long sleeve with cuff, high neckRibbed / flatlock jerseyCold wash, do not tumble
TrousersWide or tapered leg, elastic or drawcord waistBrushed jersey / softshellCold wash, low iron
Swim setSwim hijab, side-zip tunic, ankle leggingsChlorine-resistant PBT blend, UPF 50+Rinse cold, dry flat